Engaging investors based on their preferences.
Imagion Biosystems Ltd is a business that aims to make cancer more detectable, and to provide medical professionals with the tools to make more informed decisions for better patient outcomes.
That same level of care extends to how they treat their shareholders, with a recent demonstration from the leadership team that showed how they value and cater to the preferences of their investors.
Here’s how they did it.
The best way to engage with investors is to listen to what they want from you. Understanding shareholder preferences is a critical part of any public company's investor marketing strategy.
Conducting an investor preference survey helps identify which areas your strategy should focus on so that you can maximise your investor engagement.
In August 2023, Imagion conducted an investor survey to gain a better understanding of how they could better communicate with their shareholders.
Here’s what they found.
With these survey results, Imagion has even more data to optimise their investor communications, with the biggest opportunities in (1) email newsletters and (2) company updates through video.
And they’ve already started to put this into action by utilising their company newsletter as an ASX announcement for their broader investor community to see.
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