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    April 2024

    How Altech used direct-to-investor marketing to raise $15.8m.

    Learn how Altech Batteries utilised several tools to consistently increase their investor reach and engagement to activate during a capital raise.

    Read the case study
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    Altech Batteries (ASX:ATC).

    Industry: Materials
    Headquarters: Perth
    Market cap: ~$112m

    • Problem.Altech has a great story with a strong shareholder base but struggled to build investor relationships at scale.
    • Solution.Over the course of a year, Altech was able to implement a consistent direct-to-investor marketing approach that enabled them to build direct relationships with a significant portion of their registry.
    • Impact.With more than 127k hub views and 19k unique investor visits, Altech were able to capitalise on their investor demand with a $15.8m raise in a down market.
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    18 months
    With InvestorHub
    19.4k
    Unique investor visits.
    127.8k
    Hub views
    $15.8m
    In capital raised.
    "It's a great platform for moving our tech away from just being a ticker code on the ASX to a group of people that are trying to do the best thing for the company and the best thing for the shareholders. InvestorHub enables us to have that link."
    Martin Stein.jpg
    Martin SteinCFO @ ASX:ATC

    Investor engagement has evolved.

    “It’s difficult to reach and engage retail” is a common pain for most listed companies, but it’s not entirely accurate. Investors and listed companies want to engage with each other, but it can be difficult or inefficient to do so. 

    With an approach we call direct-to-investor marketing, listed companies are bridging the gap between their shareholders and the broader investor community. Here’s how Altech leverages investor marketing to effectively engage retail, grow investor demand, and raise sticky capital.
    "Our company philosophy is pretty simple. We think we've got good projects. We think we've got good people driving these projects within our management team. And we think our shareholders are equally as important as our projects and our management team."
    Martin Stein.jpg
    Martin SteinCFO @ ASX:ATC

    Introducing Altech and the team.

    Altech is a specialty battery company working to commercialise revolutionary technology and provide alternatives to lithium-ion batteries with projects across battery technology, battery materials, and production. ‍

    Iggy Tan (MD) and Martin Stein (CFO) are key members of the leadership team driving the strategic initiative to leverage InvestorHub as part of the company’s capital markets and retail engagement strategy. As the face of Altech for investors and shareholders, Iggy and Martin are front and centre as essential elements of the company's goal towards building investor relationships at scale.
    "We're real people and we've got real shareholders, and we want to bring them together".
    Martin Stein.jpg
    Martin SteinCFO @ ASX:ATC

    Direct-to-investor marketing in action.

    Here's are the key actions that Altech did consistently over a year that enabled them to build and nurture investor relationships at scale before activating that demand with a successful $15.8m capital raise.

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    "It's really about working together to offer the best service for our shareholders. And InvestorHub's instrumental in driving that process."
    Martin Stein.jpg
    Martin SteinCFO @ ASX:ATC

    ASX:ATC used these InvestorHub features
    to drive and capitalise on investor engagement.

    Investor CRM
    Interactive investor hub
    Automated announcement distribution
    Email campaigns
    Investor Q&As
    Interactive announcements
    Retail raise
    s708 verification
    High net worth identification
    Post placement reports

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    Want to learn how InvestorHub can help your business?

    Book a discovery call with InvestorHub today. No hard sell, no jargon, just a friendly chat about you, your company, and whether InvestorHub can help you reach your goals.

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