Tailoring your company news for a retail audience is the best way to maximise the impact and how much retail engagement you can drive.
4DS Memory Ltd (ASX:4DS) recently released some great company news but it’s how they released that demonstrates how much opportunity there is to interact with their investor community.
Here’s how they did it.
In a world where it is increasingly difficult to attract and maintain investor interest, 4DS used an investor marketing strategy to engage their shareholders through personalised content and thoughtful engagement.
This illustrates the significant influence that direct company-investor communication has on investors, often leading to impactful buying decisions.
4DS released a company announcement communicating a successful results release.
They decided to host an interactive Q&A to answer these investor questions and provide additional context around the announcement.
4DS promoted the release of their upcoming Q&A hosted on the interactive investor hub via an email campaign.
They planned to run through the recent announcement and provide context on what’s next in store for 4DS, while answering the investor questions raised.
4DS released their investor Q&A on the interactive investor hub hosted by Kevin Xu from InvestorHub and David McAuliffe (MD @ ASX:4DS), which presented additional context around the announcement and addressed any investor questions raised.
300+ leaders of public companies use InvestorHub to engage retail effectively and control their share price.
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