Investors don't buy stocks after reading an announcement or attending a presentation. Just like you wouldn't buy a car straight after seeing an advertisement on TV.

In fact, research suggests that investors need to be exposed to an opportunity an average of seven times before they buy. This is why you need a playbook that helps you engage investors better and convert them.

Since InvestorHub provides a data-driven approach to investor marketing, we’ve been able to analyse our client data to identify the most effective ways of acquiring new shareholders. In this playbook, you will discover a range of tactics that you can use to acquire more new shareholders and effectively engage with retail.