Investor engagement can be challenging. However, you have a secret weapon in your arsenal: your interactive investor hub. We've found a simple yet powerful way to make this tool work harder for you and drive up investor traffic.

Did you know that more than half of the visitors to your investor hub are potential investor leads, not existing shareholders? That’s a wealth of opportunities to grow your base. But to tap into this potential, you need a strategy that draws more visitors.

Here's a fact to consider: issuers who include the link to their investor hub in their ASX announcements see a stunning 15 times more visitors than those who don't.

This isn't just about getting more visitors; it's about getting the right kind of visitors. Over 50% of the traffic boost you'll see comes from potential investor leads. That means you're not just increasing traffic; you're increasing quality traffic with high potential for conversion.

Modern issuers have been quick to spot this opportunity. They are maximising their traffic, and thus expanding their investor demand pipelines. That means more potential investors, a broader reach for your offerings, and ultimately more shareholder engagement.

All of this is possible simply by including the link to your investor hub in your ASX announcements. It's a straightforward way to ensure your offerings get in front of the right eyes, capturing the attention of potential investors.

In this digital age, it's important to have strategies that get you ahead. Direct linking is one such strategy - a clear, direct and effective way to engage directly with potential investors. Put this approach into action today, and watch your investor hub traffic soar.